There is a saying in Belize, “If you don’t hit her, you don’t love her.” The sentiment is appalling, and so are the statistics. It’s estimated that about half of Belize’s women are victims of domestic violence. When beloved and iconic Belizean hot sauce entrepreneur Marie Sharp heard about the scope of gender-based violence (GBV) in her country, she vowed to do something to stop it.16 Days of Activism campaign. Sharp, a 2016 Hot Sauce Hall of Fame inductee, decided to take it one step further: she would launch a brand-new pineapple habanero sauce, Pure Love, with a special label designed with messages to combat GBV. In partnership with Sharp’s company, Marie Sharp, the U.S. Embassy in Belize organized a program in schools to design the label for the new sauce, further raising youth awareness of this important issue. the “Pure Love” campaign has also made an impact across the Atlantic: Sharp’s distributor in Germany recently pledged to send €2 of his earnings from every bottle sold to Haven House.
Hats off to entrepreneur Marie Sharp and the U.S. Embassy in Belize for this remarkable partnership to fight gender-based violence, a global priority for the United States.
Photo Caption Information: (1) Marie Sharp, entrepreneur and owner, Marie Sharp’s Fine Foods Ltd; (2) Marie Sharp and Natella Svistunova, U.S. Embassy in Belize; (3) Marie Sharp’s “Pure Love” pineapple habanero pepper sauce; (4) Mervin Budram, musician; Natella Svistunova, PAO; Ketih R. Gigles, Chargé d’Affaires; and Alida Sharp, singer.