Branding, Storytelling, and Love Letters
Brian Rashid has two big pieces of advice: find work you love and stay true to yourself. On the latest MentorTalks episode, Rashid - a brand storyteller, messaging expert, international speaker, and Fulbright Specialist ExchangeAlumni - joined the show to discuss his professional journey and offer career advice.
In 2020, Brian visited Uruguay with the intention of staying for a month. A week before his flight back to the United States, the airport closed, leaving Brian “stuck” there for the rest of the year. It was during this time that Brian crafted a “Love Letter to Uruguay,” thanking the country for what he had witnessed and received while there. But, little did he know the letter would go viral – it was picked up by many major media outlets, including CNN en Español.
The success of his letter served as a springboard for Brian’s launch of his own multimedia platform, “Love Letters to the World and Its Keepers,” which combines short emotive films and long-form love letters to highlight everyday people and places that make the world so special.
Without love for his work, Brian said, he wouldn’t have gotten as far as he has. “Just trust that if you’re doing the work, that will set you up for success, and you will be able to find some sort of niche for yourself,” he said.
Watch Brian’s interview to get more of his career tips and find out how he’s made the leap to a career that is a labor of love.
Speaker Bio
Brian Rashid is the CEO of Brian Rashid Global, a modern-day branding, marketing, and
communications company. He services clients like Intel, Credit Karma, Remax, KPMG, the European Union, United Nations, Salesforce.com, the National Dry Cleaning Association, and more. He has advised more than 100 startup companies to help them raise hundreds of millions of dollars of investment funds. He also advises CEOs, small business owners, and cultural influencers.
Nationally and internationally, Brian is a highly sought-after public speaker, where he presents the future of personal branding, mastering modern-day marketing, and how to turn your passion into a profit. Brian has delivered two TEDx talks and has a Youtube and Facebook vlog Show, BTV, that gives an up-close and personal look to life as a CEO. His videos have been viewed millions of times.
Brian writes "Love Letters to the World and Its Keepers," several of which have gone viral, including his most recent letter called "One American's Unexpected Love Letter to Uruguay During a Global Pandemic," and "Why Everyone Should Live in New York City." In 2021, Brian turned these love letters into a digital storytelling platform that uses short emotive films and long-form love letters to shine light on everyday people and places making the world a better and a beautiful place to be. He recently completed, “Love Letters to New York City, Season 1.”