January 6, 2020

MentorTalks: Sweet Success & The Myth of Branding

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Sarah Endline, during a recent visit to the Office of Alumni Affairs at the U.S. Department of State Sarah Endline, during a recent visit to the Office of Alumni Affairs at the U.S. Department of State.

Sarah Endline doesn’t believe in branding.

For the Entrepreneur in Residence at Harvard Innovation Lab and Harvard Business School, building your company is about mission and values.

Endline, an alumna of the Congress-Bundestag Youth Exchange Program (CBYX) 1991 and the Global Entrepreneurship Summit (GES) 2019, joined us on Tuesday, January 14 to talk about “The Myth of Branding.” She shared advice on why to eliminate the word “brand,” what works to attract partners and your audience, and how to stand out in a crowded marketplace. Watch her interview on Facebook to learn more.

Endline is “a social entrepreneur and a self-proclaimed ‘hippie capitalist'" who joined us on MentorTalks on Tuesday, January 14, 2020. She started sweetriot, an activist candy company, as “a sweet movement to fix the world!” Prior to starting sweetriot, she launched products and created brands at Yahoo!, Microsoft, the World Bank, AIESEC, and The Network for Teaching Entrepreneurship (NFTE).

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Sarah Endline in Turkey, on a speaking tour for the U.S. Embassy, December 2019 Sarah Endline in Turkey, on a speaking tour for the U.S. Embassy, December 2019.
Endline has an MBA from Harvard Business School and a Bachelor with Distinction from The University of Michigan. She has worked and traveled in over 85 countries, including Turkey, where she recently did a speaking tour for the U.S. Embassy there.

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