Sarah Endline doesn’t believe in branding.
For the Entrepreneur in Residence at Harvard Innovation Lab and Harvard Business School, building your company is about mission and values.
Endline, an alumna of the Congress-Bundestag Youth Exchange Program (CBYX) 1991 and the Global Entrepreneurship Summit (GES) 2019, joined us on Tuesday, January 14 to talk about “The Myth of Branding.” She shared advice on why to eliminate the word “brand,” what works to attract partners and your audience, and how to stand out in a crowded marketplace. Watch her interview on Facebook to learn more.
Endline is “a social entrepreneur and a self-proclaimed ‘hippie capitalist'" who joined us on MentorTalks on Tuesday, January 14, 2020. She started sweetriot, an activist candy company, as “a sweet movement to fix the world!” Prior to starting sweetriot, she launched products and created brands at Yahoo!, Microsoft, the World Bank, AIESEC, and The Network for Teaching Entrepreneurship (NFTE).